Digital Marketing Curricululum

This comprehensive curriculum for digital marketing covers various aspects of the field. Please note that the suggested timetable is flexible, and you may need to adjust it based on your learning pace and schedule. You can also check out  this course by Simplilearn. Good luck!

WHAT YOU NEED;

• A laptop
• A network connection
• A dedicated study Space
• A notebook and pen

TIME TABLE

Weeks 1-2: Introduction to Digital Marketing

• Day 1-2: Understanding the Basics
  • Resource: Great Learning - Fundamentals of Digital Marketing
• Day 3-4: Website Basics and  Analytics
  • Resource: Full Story - Website Analytics
• Day 5-7: Social Media Marketing Basics
  • Resource: Agora Pulse - Social Media Strategy

Weeks 3-4: Search Engine Optimization (SEO)

• Day 1-3: On-Page SEO
  • Resource: Moz - The Beginner's Guide to SEO
• Day 4-6: Off-Page SEO and Link Building
  • Resource: Backlinko - The Definitive Guide to Link Building
• Day 7-8: Practical Project - Optimize a Blog Post
  • Develop a blog post and apply on-page and off-page SEO strategies to the blog post.
  • Use Google Docs

Weeks 5-6: Content Marketing

• Day 1-3: Content Creation and Planning
  • Resource: Content Marketing Institute - Getting Started with Content Marketing
• Day 4-6: Content Distribution and Promotion
  • Resource: Neil Patel - Content Marketing Unlocked
• Day 7-8: Practical Project - Create and Promote a Piece of Content
  • Develop a blog post or video and promote it through social media and email.

Weeks 7-8: Social Media Marketing

• Day 1-4: Social Media Platforms and Strategies
  • Resource: Simplilearn - Social Media Marketing
• Day 5-7: Paid Social Advertising
  • Resource: Sprinklr - Social Media Advertising 
• Day 8: Practical Project - Create a Social Media Campaign
  • Develop a social media campaign plan for a fictional business or project.

Weeks 9-10: Email Marketing

• Day 1-4: Email Marketing Fundamentals
  • Resource: Adobe Experience Cloud - Email Marketing Basics
• Day 5-7: Email Automation and Segmentation
  • Resource: HubSpot Academy - Email Marketing
• Day 8: Practical Project - Design and Execute an Email Campaign
  • Create and launch an email campaign for a scenario of your choice.

Weeks 11-12: Pay-Per-Click (PPC) Advertising

• Day 1-4: Google Ads Basics
  • Resource: Google Ads Help - Get Started with Google Ads
• Day 5-7: Facebook Ads Basics
  • Resource: Facebook Ads Guide
• Day 8: Practical Project - Launch a PPC Campaign
  • Create and launch a small PPC campaign on Google Ads or Facebook Ads.

Week 13: Analytics and Data Analysis

• Day 1-3: Google Analytics Advanced Features
  • Resource: Google Analytics Academy - Advanced Google Analytics
• Day 4-5: Data-driven Decision Making
  • Resource: Google Analytics Solutions
• Day 6-7: Practical Project - Analyze and Improve a Campaign
  • Use analytics to evaluate the performance of one of your previous campaigns and suggest improvements.

Weeks 14-15: Final Project and Review

• Day 1-7: Comprehensive Digital Marketing Campaign
  • Implement a digital marketing campaign covering multiple channels.
• Day 8: Review and Reflection
  • Assess your learning journey, identify areas for improvement, and plan future learning.

Please do not forget that these are suggested timelines, and you can adjust the pace based on your availability and understanding of each topic. Furthermore, actively participating in online communities, forums, and networking events can help your learning experience.